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Semalt: From Keywords To Content

How Important Is Exact Keyword Match for Organic Ranking?

Table of Contents

  1. Introduction
  2. What are Keywords?
  3. Why are Keywords Important?
  4. Where to use Keywords in your Content
  5. How many Keywords per Content?
  6. Conclusion

Introduction

Constructing a piece of article isn't as plain as it used to be. Where content writers would simply pick a popular topic and write a long block of texts with catchphrases in between, things can't happen that way anymore. This is because Google (and other search engines) have moved past ordinary content. The focus has upgraded to links, meta descriptions, headers, and so on. But what seems to be the most important target is keywords. 

Keywords ordinary cannot make up an article, it can't even make up sentences. To use keywords, you have to use them while constructing your sentences. But that does not mean you can simply look for a long list of keywords and add them to your text anyhow. There are strategic ways to go about it - and that is what this guide will focus on - the process involved in turning keywords into the content. 


What are Keywords? 

According to Moz, keywords are topics that encompass the idea behind your content (rephrased). In other words, if you derive a long list of keywords for a blog article without seeing the article in real time, you would still be able to tell what the article is about. Additionally, keywords are the ways a search engine knows what your content is talking about. 

They are also the words that are used in a search engine when searching. Take this illustration for example:

What is a Search Query? (Definition) - SEO Glossary

Assume you are writing a blog piece titled 'How Fishes Breathe Underwater,' and your main keywords are: fish, breath, underwater, fishes, breathing fish, underwater, fish breathes, fins, gills, different fishes, and underwater breathing fishes. If you include all of these keywords, then anytime a user searches for the listed keywords, (all other things being equal), your blog post will pop up amidst the rest of the other related articles. 

There are different types of keywords (about 19 of them), but there are 3 main ones. They are:

Why are Keywords Important?

The first reason keywords are important is because they help users find your article faster on search engines. But here are 5 other reasons keywords are beneficial:

Where to use Keywords in your Content 

Now that the definition and importance of keywords have been established, where can you place your keywords and how can you put them together strategically to get better views and clicks. 
 
The other areas you should add keywords for optimum visibility are the alt tags for images, anchor texts for links, URLs, and so on. 

How many Keywords per Content? 

So how much keyword is too much for content? If you want a straight answer, then one keyword per paragraph will do. Throughout the article, 7 to 10 primary keywords should do just fine. Your whole article should generally contain more primary keywords than secondary and additional keywords put together.  
 

Conclusion

The process from keywords to content is not a simple one. It involves an understanding of the different types of keywords, when to use them, where, and how many times you should use each of them. Remember not to stuff them in and it MUST appear naturally to the reader such that the reader does not notice that they are there. To get your keyword strategy right, see an expert SEO provider for the best guidance through to your best content.